Purpose. Insight. Alignment.
Creating the space and defining the process to allow vision and planning to happen is critical for effective change and growth. It's not easy to grapple with these things and shift to a purpose driven focus.
Defining an organisation's purpose is at the core of branding. Whether you are shifting a for profit to a more holistic organisation that is seeking to be driven by the social value it can create, or are wanting to embed your purpose deeply into your not-for-profit, then let's talk. Pop your info in the form below, or connect with me on LinkedIn.
Corporate Social Responsibility.
The time has passed where C.S.R belongs to a silo, or community engagement and sponsorship can exist outside of purpose. The alignment of an organisation's social value and impact with brand purpose allows you to build a cultural shift and to ensure your C.S.R strategy is a demonstration of purpose. I will help you co-design a process to have the right stakeholders engaged to consider the issues, define your purpose and plan how this forms your internal Employee Value Proposition and external brand.
Co-design. Strategy. Facilitation.
As an experienced brand strategist and facilitator, I can co-design and facilitate planning workshops or community engagements to ensure there is an insight driven approach to change and all are aligned to deliver on your brand promise. I create bespoke programs of change.
Whether you need a strategic brand review or purpose planning support as a board, or as a member of the a program team, we should talk. I can help you to grapple with the complexities of the process and bring internal stakeholders into alignment, integrating with your internal project team to support them through change.
And, if I'm not the right one to help you, I know people (and I'm happy to make introductions). I am not a company, The Grapple is my digital flyer, if you like. I am a self-employed independent consultant who brings experience from global advertising agencies and consulting firms working directly with clients, or through other consultancies or agencies across Australia. You can find out more or connect with me on LinkedIn.