top of page

I live and work on the lands of the Wurundjeri people of the Kulin nation and the Whadjuk people of the Noongar nation and offer my respect to their elders. These are lands that were never ceeded. 

  • LinkedIn - Black Circle

Purpose. Impact. Alignment.

The Grapple is a collaborative vehicle to work with organisations to create purpose and impact driven change.

Whether you're creating an impact strategy, a brand strategy or (re)defining your purpose, there are critical stages of the process from conversation design to strategy development I can help you grapple with and solve.


Designing the conversations; the engagement with internal and external stakeholders, acquiring knowledge and insights held with others, and, bringing this together to define impact driven strategies is the foundation of the work.


The process to align impact and strategy; the way we allow vision and planning to happen is critical for effective change and growth. Understanding where your organisation or team are in their impact maturity, where you have permission to play, reviewing partnerships and activities and their contribution towards intended impact and setting a process that steps outside of business as usual ways of operating, allows an organisation to grapple with how purpose driven impact is, or should be achieved.


Defining an organisation's brand purpose; at the core of both strategy and branding sits purpose. Purpose is not 'owned' by a brand or marketing team. Its development may be led by them, but the process of creating or refreshing it, is designed to build ownership, belief and alignment across the organisation.

Beyond Corporate Social Responsibility.

The time has passed where C.S.R belongs to a silo, or community engagement and sponsorship can exist outside of purpose, it is the time for shared value strategy. The alignment of how an organisation creates societal value and impact with both brand purpose and business strategy allows you to build a cultural shift and to ensure your impact is a demonstration of purpose.  I will help you co-design a process to have the right stakeholders engaged to consider the issues, define your purpose and plan how this forms your internal employee value proposition and external brand.


Co-design. Strategy. Facilitation.

As an experienced brand strategist, a trained ally and facilitator, I can co-design and facilitate planning workshops or community engagements to ensure there is an insight driven approach to change and all are aligned to deliver on your brand promise. I create bespoke programs of change.


Whether you need a strategic brand review, want to align impact to organisation strategy or explore allyship as an individual or organisation, there is support here to help you to grapple with the complexities of the process. 

And, if I'm not the right one to help you, I know people (and I'm happy to make introductions). The Grapple Consulting is my passion project, founded to support me in helping organisations who want to own their impact, to identify their purpose and align client, customer, stakeholder and staff experiences around that.


You can find out more about The Grapple Founder Emma Watton, or connect, on LinkedIn.

The Grapple Consulting Pty Ltd.

ABN: 81652177305

bottom of page